Introduction
Inventory Tracking Study tracks
high volume heartworm preventative,
flea and tick control, and pain
medication dispensing and inventory
levels at the veterinary clinics.
Customizable data report is generated
monthly according to each company’s
preferences and territories.
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Methodology
and Survey Instrument
Last few days of every month,
year around, a two-page survey
is sent out to active research
panelists with a list of about
90 to 100 packages in three groups:
heartworm preventatives, flea
and tick control, and pain medications,
Panelists fill out numbers for
their total deliveries, total
returns, and total end of the
month inventory levels for each
individual package that they carry.
Filled out forms are collected
via fax, regular mail, and online
form in the beginning of the following
month. Every returned survey is
screened by a dedicated data quality
specialist and any found discrepancies
or inconsistencies are followed
up with the clinic by an associate
at MDI. Information is projected
within 2% accuracy for key products
when compared to annual shipments
to non-diverted veterinary channel.
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Benefits
and usage of Inventory Tracking
Study
All data can be aggregated by
1-, 2-, 3 and more vet clinics.
Study tracks products based on
pre-specified individual geographical
areas. Data can be delivered in
a paper report, Excel, or Hyperion-Brio
cube formats.
Inventory Tracking Study:
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helps to track market share
of the competition
• shows clinics’
purchasing patterns
• can be used for trend,
seasonal, cyclical analysis
• helps to forecast
sales and market share
• gives an insight into
the national and regional
product penetration, i.e.,
product presence
on the market
• can be used to track
effectiveness of competitors’
marketing strategies
• allows you to view
the same competitor-validated
data every month, just as
the competitors
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