Animal Health Study (AHS) Database The Animal Health Study (AHS) Database stores all relevant data used to generate the AHS Report. It is the central database at Market Dynamics as it houses all the products that are used for our reports. Data is gathered through various forms, hard copy, on-line, microfilm and disk. All data from these media is linked to MDI"s Universal Product Code (a unique code assigned to each product and package) To ensure data integrity the data stored in AHS database is: • continuoulsy tracked, checked, edited and updated • every piece of data is continously queried, updated and double-checked. • every piece of data is checked for completeness upon entry • history sales of produc ts are used as a benchmark • new products tracking from publications   The database has the following functionality: • Fully Integrated Database • Full Query and Search Capabilities • Advanced Data Extraction Capabilities • Useful Data Mining Techniques • User Interactive Brio Data Mining Tool • Web-based access option