Introduction
Inventory Tracking Study tracks high volume heartworm preventative, flea and tick
control, and pain medication dispensing and inventory levels at the veterinary clinics.
Customizable data report is generated monthly according to each company’s preferences
and territories.
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Methodology and Survey Instrument
Last few days of every month, year around, a two-page survey is sent out to active
research panelists with a list of about 90 to 100 packages in three groups: heartworm
preventatives, flea and tick control, and pain medications, Panelists fill out numbers
for their total deliveries, total returns, and total end of the month inventory
levels for each individual package that they carry. Filled out forms are collected
via fax, regular mail, and online form in the beginning of the following month.
Every returned survey is screened by a dedicated data quality specialist and any
found discrepancies or inconsistencies are followed up with the clinic by an associate
at MDI. Information is projected within 2% accuracy for key products when compared
to annual shipments to non-diverted veterinary channel.
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Benefits and usage of Inventory Tracking Study
All data can be aggregated by 1-, 2-, 3 and more vet clinics. Study tracks products
based on pre-specified individual geographical areas. Data can be delivered in a
paper report, Excel, or Hyperion-Brio cube formats.
Inventory Tracking Study:
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• helps to track market share of the competition
• shows clinics’ purchasing patterns
• can be used for trend, seasonal, cyclical analysis
• helps to forecast sales and market share
• gives an insight into the national and regional product penetration, i.e., product
presence on the market
• can be used to track effectiveness of competitors’ marketing strategies
• allows you to view the same competitor-validated data every month, just as the
competitors do
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