The Patient Dynamics Report is a forthcoming report based on data gathered from Patient Information M Systems (PIMS) in veterinary clinics across the United States. This information system is a central "data warehouse" for these clinics where any relevant data is entered into the system. This includes patients health reasons for every visit, product dispensing and pricing to pet owners, products purchases and costs to the clinics, pet demographics and millions of patient transactions. After Market Dynamics acquires the PIMS data, it is entered into our Patient Dynamics Database, where it used to generate the reports.

Within five years Market Dyanamics plans to have over 450 veterinary clinics involved. Over time, it is expected to grow in excess of 8,000 clinics. It is also anticipated that this method with gradually replace paper surveys, as is used with our other reports. With this wide range of data, Market Dynamics will offer dynamic new market intelligence, being able to give unique analysis and creative, insightful data mining.